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Description The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience. Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management. Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs. Students wishing to progress into a BBA degree should consult with a School of Business advisor for course planning assistance.
Admission Requirements The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program. Co-operative Education The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters. Work semesters alternate with academic study. Students wishing to enter and participate in the Co-op Option must meet the following requirements: Declaration and Entrance Requirements Declaration of Co-op specialization into the Diploma in Marketing Management Program Minimum GPA of 2.7 Maximum 30 credits completed Work Term and Program Continuance Requirements Procedures for enrollment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are: Completion of COOP 1101 prior to completing 30 credits Minimum GPA of 2.7 Instructor Permission Co-op Course Requirements The Co-operative Education designation requires successful completion of the following courses: COOP 1101 Introduction to Professional and Career Readiness (Credits 1) COOP 1150 Co-op Work Semester 1 (Credits 9) COOP 2150 Co-op Work Semester 2 (Credits 9) Total Credits 19 Note: COOP courses must be completed in ascending numerical order. Contact the Co-op office for information about the possibility of part-time work terms. COOP courses may be used only to satisfy the Co-op designation and cannot be used to satisfy other curricular requirements of the program. Additional Requirements In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements. English Proficiency Requirements International English Language Testing System (IELTS) Academic Test: overall band of 6.5 or higher, with a minimum 6.0 in each band Pearson Test of English (PTE): Score of 61 or higher Test of English as a Foreign Language (TOEFL): iBT 88 or higher, with no sub score less than 20 Duolingo English Test: Score of 110 or higher
